Kickstarting success

11th February 2015
11th February 2015 Neale Agency

Kickstarting success

Over the weekend we celebrated a huge success with our client The Plastic Soldier Company.

A Kickstarter campaign for the company’s new board game The Great War reached its initial funding goal of £25,000 within 48 hours and has almost reached its first stretch goal.

The design for the board game graphics and website was created by Sonar Design and the promotion of the project was lead by newly formed Nautilus PR. The whole campaign was project managed by the Neale Agency Group.

“Having all the separate elements I needed within one group allowed me to spend more time focussing on making sure every detail was right in time for the launch of the game and less time meeting with service suppliers. The Sonar Design, Nautilus PR and Neale Agency teams got really behind my vision and helped this project smash its funding target in phenomenal time” said Will Townshend, owner of the The Plastic Soldier Company.

The Great War is currently in the top 20 most popular live projects on the Kickstarter website.

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